0 to 10,000 customers – fundamentals of marketing and sales

Chris Coleridge, Teaching Fellow - UCL Dep. of Management Science and Innovation

Tuesday 19 February – 6pm (for 6.30pm start)

Followed by panel, drinks and networking.

A comprehensive introduction to strategic and tactical marketing management which covers both the psychology and practice of marketing to give you a clear roadmap to turning product/market fit into a large tribe of users or customers.

We will cover segmentation, messaging, online and offline marketing, getting and keeping customers, planning and measuring your marketing. A toolkit, a range of resources and a variety of routes to market will be addressed.

This session will provide practical tools for and guidance on the vital topic of growing a substantial and loyal customer base, fast!

We will follow with a panel of success stories on user/customer growth.

Agenda:

6:00pm Arrival and Networking

6:30pm 0 to 10,000 customers – fundamentals of marketing and sales – 90min Chris Coleridge

8:00pm break – 15min

8:15pm Panel of customer growth stories – 45min

Panelists

Rytis Vitkauskas, YPlan

The world's first mobile-only event booking app. Identifying the seismic consumer shift to mobile commerce, Rytis and co-founder Viktoras Jucikas, spotted a gap in the entertainment market. Together with a dedicated team of former Time Out, GetTaxi and See Tickets executives, YPlan was founded. Plan is tonight’s going out app. You can get inspired by a carefully curated list of up to 10 London events, pay in 2 taps & go, tonight.

Simon Prockter, Housebites

Simon is a serial entrepreneur. He founded SpeedDater in 2002 growing it into the largest singles events company in Europe. The company evolved into online dating prior to selling in 2008. His latest fast-growing venture, Housebites, is the new way to order gourmet takeaway from great chefs in your local area for the price of a pizza.

Alysia Wanczyk, Seedrs

Seedrs is the FSA regulated and authorised platform that allows direct, online investment in the equity of seed-stage startups. Seedrs has been named one of “East London’s 20 Hottest Startups” by The Guardian, in July 2012; was Wired’s “Startup of the Week” in August 2012; and has been selected as one of the 100 most innovative UK companies in the “Smarta 100” Awards in Autumn 2012. Alycia has led Seedrs' very successful marketing since launch.

Chris Coleridge is a former marketing entrepreneur who became an academic, with fingers in strategy, entrepreneurship, marketing, social networks, social innovation and constructive capitalism pies. He does research at the LSE, teaches at UCL and London Business School and he likes to make marketing simple.

uk.linkedin.com/in/chriscoleridge
@chris_coleridge

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